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Tuesday, July 16, 2013

clothing labels

i finally got round to doing something with the collection of weird and cheesy labels i kept from my various tie-projects: the wrap and the hairpins. i simply glued them to a scrap piece of leather, and turned them into a cuff bracelet. it's my homage to the unsung heroes of branding and the complete opposite of the coolest of all labels: the 4 white stitches, indicating the no-logo white cotton tape that makes up the martin margiela label. the award for most original brand goes to madeleine vionnet however, who literally incorporated her thumbprint on her label - and she did so in 1923!


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